Start with the message space
When you buy a congratulations card, the message inside matters as much as the card itself. Choose a card that offers enough blank space for a personal note, and pick paper stock that feels substantial. A card with a pre-printed message can work if the words match your relationship, but a blank card gives you control. The best approach is to buy a blank or lightly decorated card and write your own message, keeping it specific and sincere.
What to look for in a congratulations card
Focus on four features: paper weight, size, envelope quality, and design flexibility.
- Paper weight: Look for card stock between 250 and 350 gsm. Heavier stock resists bending and feels premium. Cards under 200 gsm often seem flimsy.
- Size: A7 (5 x 7 inches) is standard for greeting cards. A2 (4.25 x 5.5 inches) works for short notes. Square cards may need extra postage.
- Envelope: A matching envelope with a gummed or peel-and-seal flap protects the card. Check that the envelope is slightly larger than the card.
- Design: Choose a design that fits the occasion, such as graduation, new job, wedding, or baby. Avoid designs that clash with the recipient's taste.
Parameter bands for messages and cards
Use these ranges to guide your purchase and writing.
- Message length: 20 to 80 words for a typical congratulations note. Close friends or family may warrant 100 words. Avoid exceeding 150 words unless you are writing a letter.
- Paper weight: 250 to 300 gsm for standard mailing. 300 to 350 gsm for hand delivery. Above 350 gsm may require special handling.
- Card size: A2 for brief notes (4.25 x 5.5 in). A7 for standard greetings (5 x 7 in). A6 (4.5 x 6.25 in) is a middle ground.
- Ink and pen: Use archival or pigment ink pens that do not smudge. Avoid gel pens on glossy card stock.
Pitfalls to avoid
- Writing a generic message like "Congratulations!" without any personal detail.
- Forgetting to use the recipient's name or misspelling it.
- Choosing a humorous card for a serious achievement, such as a medical degree.
- Writing too much about your own achievements instead of the recipient's.
- Selecting a card with a pre-printed message that does not match your relationship.
- Using a card that is too small to write comfortably, leading to cramped handwriting.
- Sending a card without checking postage for thick or square envelopes.
FAQ
Should I write in a card that already has a printed message?
If the printed message fits your feelings, add a short personal note below it. If it does not, choose a blank card.
How long should a congratulations message be?
For most occasions, 20 to 80 words is enough. Adjust based on your closeness to the recipient.
What paper weight is best for mailing?
250 to 300 gsm cards often mail with standard postage. Heavier cards may need extra postage, especially if they are square.
Can I buy cards in bulk for multiple congratulations?
Yes, but personalize each message. A box of blank cards lets you write unique notes for each recipient.