Start with your recipient list and mailing method, then choose a design that matches your photo or message and a paper weight that survives the mail. Buy a small proof before ordering a large run.
What to look for in holiday card designs
- Design format: flat card, folded card, or postcard. Folded cards give more writing space. Postcards cost less to mail but offer no privacy.
- Photo vs illustrated: photo cards need high-resolution images. Illustrated designs work when you lack a good group photo.
- Paper stock: cover weight (80-120 lb) or metric equivalent (300-400 gsm) feels substantial. Matte hides fingerprints. Glossy makes colors pop but shows glare.
- Print method: digital for short runs, offset for large runs, letterpress or foil for a premium tactile finish.
- Envelopes: check if included, color, and whether they are mailable without extra postage.
- Personalization: printed names, return address, and custom message. Verify font sizes are readable.
Parameter bands to compare
Use these ranges to narrow options.
- Size: A2 (4.25 x 5.5 in), A7 (5 x 7 in), 5 x 5 in square, or 4 x 6 in photo card. Square envelopes often need extra postage.
- Paper weight: 80-120 lb cover (216-324 gsm) for standard. 120-130 lb for premium.
- Quantity: 25, 50, 100, 250. Many printers offer price breaks at 100 and 250.
- Turnaround: digital 2-5 business days. Offset 7-10 business days. Custom foil or letterpress 2-4 weeks.
- Coating: none, matte, gloss, or soft-touch. Avoid coating on areas you plan to write on.
Common pitfalls
- Using low-resolution photos. Print needs 300 ppi at final size.
- Ignoring bleed and safe margins. Text or faces near the edge can be trimmed.
- Forgetting to order extra envelopes. Order 10-15% more than your list.
- Assuming screen colors match print. Bright RGB colors may dull in CMYK.
- Choosing a square card without checking postage. Non-machinable surcharges apply.
- Skipping a physical proof. Digital proofs look different on paper.
FAQ
How many holiday cards should I order?
Count your list, add 10-15% for mistakes, last-minute additions, and keepsakes. Most printers sell in increments of 25.
Are photo cards or illustrated cards better?
Photo cards work when you have a sharp, well-lit image. Illustrated or typographic designs are more forgiving and often feel more formal.
What paper weight is best for mailing?
80-100 lb cover (216-270 gsm) balances durability and postage cost. Heavier stocks may require extra postage.
Can I write on coated cards?
Matte or uncoated stocks accept pen and marker. Glossy coatings repel ink.
When should I order holiday cards?
Order by early November for standard printing. Custom foil or letterpress should be ordered by late September or early October.